It’s nearly official, the retirement of analog TV broadcasting and the switch to all digital TV broadcasting is on hold. The House and Senate have passed a bill that will delay the switchover from February 17th, to June 12th. All that remains is for President Obama to sign the legislation which is nearly a certainty.
Why do I care? Does this affect me in any way? Well, no. I’m not one that only gets their TV signal over the air and only have analog TV’s. Quite the contrary. All the TV’s in my home can receive digital signals or are connected to my local cable provider and I already receive digital HD content over the air, so I’m ready for the switch. I don’t work in the broadcasting industry, so I don’t have to maintain equipment to support both analog and digital delivery of content. But I thought a trip down memory lane would help to put this all in perspective.
The original mandate to convert television from an analog medium to a digital one began back in 1996…that’s right, 13 years ago. The original decree gave the broadcasting industry 10 years to make the necessary investments in equipment and infrastructure. Seems like a long enough time, right? But no. In 2005, it was decided that the broadcasters weren’t ready for a 2006 transition and were given an additional 3 years, or until 2009. Also, congress mandated that all new TV’s sold starting in 2007 should be able to support a digital signal in addition to the old analog.
Fast forward to 2009 and now as the date approaches, it’s not the broadcasters that aren’t ready, it’s the users. Despite a massive advertising campaign to try to provide information to people about the switch, much of it as TV advertising, there are apparently still millions who aren’t ready, 6.5 million according to Nielsen. That’s a small percentage of total viewers, less than 6%, but groups are screaming that we can’t cut people off from their source of information. Wait a minute…information source? Do they seriously expect us to believe that these people are watching TV for information? I don’t think so. Most people are busy being entertained or watching crappy reality shows. If they were watching TV for information, they would know the switch was coming and would be ready. Besides, it’s not like if their TV went dark they wouldn’t be able to get information. There’s still radio. Or heaven forbid, they should go buy a newspaper and read. I think we can make the switch and then let the antenna’s fall where they may.
Analog TV has been around for what, nearly 60 years? That’s a long lifetime for a technology. Here’s a few tidbits on other technology lifetimes for comparison.
DVD killed the VHS tape. DVD for home video was originally released in 1996 in Japan and the US in early 1997. A short ten years later, the last movie was released on VHS, officially signaling the death of that technology that was born in the mid 1970′s. There was no discussion of the millions of people who hadn’t yet bought a DVD player.
CD’s are in steady decline now. Originally released as a consumer technology in 1982. They are certainly on their death bed after less than 30 years. They are quickly being replaced by electronic downloads through the Internet. There is noone screaming about those who don’t have an Internet connection being cut-off.
HD-DVD died last year after only about 2 years of life as a consumer product. Although this was a newer technology with little penetration into the broader market, its death still left many stranded with an obsolete box. Again, no discussion of what to do for those people who made the plunge.
13 years is long enough. It’s time for the change. Is 4 months really going to make that much of a difference? I personally don’t think so. All it does is hurt the broadcasters and keeps the analog spectrum from being used for other things. Technology’s naturally become obsolete, that’s the way things work. Pull the plug on analog TV like you would a band-aid…there will be some short term pain, but it will soon pass.