Like everybody, I get lots of credit card offers in the mail. Typically, I open them up, find the application with my name on it and shred it. However, I received one recently from American Express that was a bit different. In addition to the normal information and application, there was a fake credit card attached, but not just some plastic card with a fake name and false numbering…see for yourself.
Note that rectangular area surrounding the numbers "3759"…Look, it folds out!

So what is it? Well, its a USB connection. That’s right, they seriously expect me to plug this thing into my computer and have it take me to a webpage for their marketing material. I don’t know about you, but I’m not about to take something I received in the mail from an unknown source and stick it in my computer. Not gonna happen.
Reminds me of the espionage scheme that was actually used to infiltrate some government and corporate computer systems. The bad guys would locate the office of the agency they wanted to infiltrate, then they would scatter a handful of USB thumb drives in the parking lot. When the employees came to work, some would find these thumb drives, pick them up and promptly go into their office and plug them into their work computers. Voila, access granted. True story.
So I’m not sure what marketing genius at American Express came up with this mailer, but it would be interesting to see what the actual response rate is on these things. Given the level of computer literacy, it might actually be higher than I would expect.